Spotify Artist Showcase NY
Client
Spotify
Services
Event Strategy & Execution

At “El Soundtrack de Mi Vida,” Spotify celebrated the voices shaping the future of Latin music, transforming a three-story Manhattan space into an immersive journey through the life experiences, influences, and inspirations of today’s most exciting Latin artists.
Partnering with music influencers, the event brought guests inside the personal and social themes driving these artists’ most recent work, creating an environment that blurred the lines between storytelling, culture, and music discovery.
True to Spotify’s signature style, every floor of the experience was designed to reflect the vibrancy, energy, and diversity of Latin music today. Guests moved through visually striking spaces, engaging with exclusive performances, interactive moments, and firsthand narratives from the artists themselves. More than just an event, “El Soundtrack de Mi Vida” was a celebration of Latin music’s evolution, its deep cultural roots, and its growing influence on the global stage.






