About Us

Another high quality experiential marketing event produced by Frequency Agency.

At Frequency, culture, style, and innovation collide to create live brand moments that captivate and inspire. We craft inmersive experiences that blur the line between the social and phsyical worlds, transforming fleeting interactions into lasting impressions. By weaving impactful design. with sensory storytelling, we spark imagination, fuel conversation and connect brands with audiences in ways only live experiences can.

Strategy

Every experience starts with a deep understanding of your brand—its architecture, values, and audience dynamics. Through research and strategic insights, we guide decisions on where to show up, which events to sponsor, and how to engage your customer base in the most authentic and impactful way. Every detail is intentional, ensuring your presence is not just seen, but felt.

Creative

We treat every event as a white canvas, and we are experience designers who transform spaces into branded universes that engage all senses. We craft original, immersive worlds where every detail—lighting, textures, scents, and sounds—works in harmony to deliver a multi-sensory experience that resonates with your audience and amplifies your brand message.

Execution

Flawless execution is the backbone of impactful experiential marketing. Whether orchestrating intimate gatherings or large scale productions, we ensure every element is seamless—from assembling the right staff to managing secure, timely, and safe installations, navigating local compliance, curating the right programming, and delivering a smooth, memorable guest experience that reflects your brand at its best.

Sandra Novas, Founder and CEO of Frequency Agency

Our Founder

An experiential creative visionary, Sandra Novas founded Frequency in 2020, during a moment when live experiences had come to a standstill. The global pause provided an opportunity to rethink the role of experiential marketing—how brands and audiences could reconnect beyond screens and find a new frequency for engagement.
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A pioneer in the industry, Sandra is the original co-founder of Siinc in 2007, shaping it into Miami’s top experiential marketing agency throughout the 2010s. With hundreds of successful events under her belt, she has been recognized as one of the top 1,000 professionals in the U.S. event industry and named one of the most innovative event pros by BizBash Magazine. Sandra is also the recipient of the coveted EX Award for Experiential Event of the Year by Event Marketer, honored for producing a one-of-a-kind art and technology pavilion on the sands of Miami Beach for the global premiere of the Audi A8.
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Since its inception, Frequency has cultivated long-standing partnerships with global brands, helping them create impactful experiences both through standalone events and as sponsors of some of the world’s most prestigious music, sports, lifestyle, and art events.

Today, as CEO and Chief Creative of Frequency, Sandra leads a team of strategists, creatives, event planners, production managers, and logistics experts—all dedicated to bringing visionary brand experiences to life.

300+

Events Produced

From sponsorship management to unique stand-alone branded pavilions, we have activated hundreds of brand experiences

40+

Cities Served

From coast to coast in the United States and international on-site experience in more than 20 countries, we have activated events worldwide

Our Network

Hundreds of Trusted Vendors

The strength of our vendor network is unparalleled. We work with the best in the business to seamlesly bring to life our creative vision