Sony Music Regional Summit

Sony Music Entertainment entrusted Frequency to produce its most important internal event of the year—an exclusive Annual Planning Meeting designed for the visionaries shaping the future of Latin music entertainment.

With Latin music dominating the global stage, Frequency has crafted a three-day immersive experience for two years in a row. Starting with the exclusive venues selected in West Palm Beach and vibrant Coral Gables, we delivered a dynamic environment that inspired, connected, and celebrated the industry’s top executives and decision-makers.

From meticulously planned conference sessions to curated dining experiences, Frequency transformed each moment into a seamless blend of strategy and celebration. Exclusive dinners, immersive brand elements, and a high-energy atmosphere set the stage for an unforgettable gathering, culminating in a festive, music-infused celebration worthy of Sony’s unparalleled influence in Latin entertainment. Every detail was designed to leave a lasting impression, ensuring that those who drive the industry’s most successful year yet experienced nothing less than an event as impactful as the music they create.

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