Master Card South Beach Food & Wine Festival

Client
MasterCard
Services
Sponsorship Activation

We activated MasterCard's presenting sponsorship of the South Beach Wine & Food Festival, delivering a truly priceless experience for attnedees and cardholders.

Guests were welcomed with seamless registration and entry, ensuring a premium experience from the start. At the Mastercard stand, attendees indulged in a series of curated food experiences, including exclusive tastings that highlighted the art of fine dining. With appearances from celebrity chefs like Guy Fieri and José Andrés, Mastercard’s presence blended effortlessly into the festival’s vibrant atmosphere, reinforcing its commitment to exclusive access, elevated experiences, and unforgettable culinary moments.