Lacoste at the Miami Open

For several years, we activated Lacoste’s sponsorship of the Miami Open, bringing the brand’s rich tennis heritage to life through immersive on-stadium and in-store experiences.

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From the tournament grounds to retail spaces, we created dynamic touchpoints that allowed fans to engage with Lacoste’s style, innovation, and legacy in the sport.

Activations included  Virtual Reality, Table Tennis and even an on-site court at Aventura Mall, exclusive autograph sessions with tennis stars, and branded suites and installations at the tournament venue. Fans also interacted with the brand through selfie stations and a one-of-a-kind customization station, where they could personalize their Lacoste shirts with commemorative Miami Open insignia, making their experience truly unique.

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