Discovery Channel US Hispanic Upfront

Delivering an immersive showcase of Discovery’s world

As the production agency for Discovery US Hispanic’s Upfront, Frequency brought the network’s unscripted storytelling to life in an experiential format. Set in New York City, the event was designed to immerse advertising and marketing leaders in Discovery’s diverse portfolio of brands, all tailored to the Hispanic audience. Through thoughtfully curated spaces, dynamic multimedia elements, and interactive experiences, Frequency transformed the Upfront into a living representation of Discovery’s content, ensuring a compelling and memorable engagement with the network’s programming and brand vision

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