Cotton Style House

Cotton turned to Frequency to craft a one-of-a-kind summer experience in Montauk, bringing its signature blend of style, comfort, and authenticity to life.

As Cotton’s experiential agency, Frequency designed and executed the exclusive Cotton Style House—a boutique hotel takeover in the Hamptons that immersed a select group of fashion influencers in the effortless luxury of cotton fashion.

The multi-day experience featured pop-up boutiques, exclusive collection premieres, and curated lifestyle activations, seamlessly blending wellness, dining, and summer entertainment. Every detail was thoughtfully designed to elevate the guest experience while reinforcing the versatility and premium quality of cotton apparel. From sun-soaked afternoons by the pool to intimate fashion showcases, Frequency transformed the Cotton Style House into a haven of inspiration and style, amplifying the brand’s presence among trendsetters and raising visibility for the timeless appeal of cotton in contemporary fashion.

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